What's New?
Under the new requirement, your app name must:
For example:
✅ Acme Reviews ✅ Pixel SEO Optimizer ✅ Nova Inventory Manager
Instead of generic names like:
❌ Product Reviews ❌ SEO Booster ❌ Inventory Sync
These generic names are more likely to be rejected because they don't clearly distinguish your app from others.
Why Is Shopify Making This Change?
Merchants often discover apps by searching the Shopify App Store. When multiple apps share nearly identical names, it becomes difficult to determine which app belongs to which developer.
By enforcing unique app names, Shopify aims to:
What Should Developers Do?
If you're planning to publish a new app—or update an existing one—you should:
Final Thoughts
Although this may seem like a small policy update, it's an important step toward creating a cleaner and more trustworthy Shopify App Store.
A unique app name not only helps you meet Shopify's requirements but also strengthens your brand identity and makes it easier for merchants to remember and recommend your app.
If you're developing Shopify apps, now is a good time to review your app's branding before your next submission.
