Complete the Look Shopify App Review: A Simple Way to Increase AOV with Product Recommendations
One of the easiest ways to increase revenue in a Shopify store isn't getting more traffic—it's encouraging customers to buy additional products.
That's where "shop the look" and product recommendation strategies become powerful. Instead of selling a single product, merchants can present complementary items that naturally belong together, helping shoppers visualize a complete outfit, room setup, or product bundle.
In this review, we'll take a closer look at the Complete the Look Shopify app and evaluate whether it's worth adding to your Shopify store.
What Is Complete the Look?
Complete the Look is a Shopify app designed to help merchants showcase related products directly on product pages.
The app allows store owners to manually assign complementary products and display them in a dedicated "Complete the Look" section. Instead of relying on automated recommendation engines, merchants have full control over which products are suggested together.
This approach is especially useful for:
The goal is simple: increase average order value (AOV) by encouraging shoppers to purchase multiple products in a single transaction.
Why "Complete the Look" Works
Traditional product recommendations often rely on purchase history or AI-generated suggestions.
While that can work well, many merchants prefer manually curated recommendations because they better reflect the brand's merchandising strategy.
For example:
A customer viewing a blazer could also see:
Instead of recommending random bestsellers, the merchant can create a complete outfit that feels intentional and visually appealing.
This merchandising strategy has been used successfully by major retailers for years and is now available to Shopify merchants through apps like Complete the Look.
Key Features
1. Manual Product Pairing
The biggest strength of the app is control.
Merchants can manually choose which products appear together rather than relying on automated algorithms.
Benefits include:
2. Product Page Integration
The recommendation block appears directly on product pages, making it visible at one of the highest-converting moments in the customer journey.
When customers are already considering a purchase, related product suggestions become significantly more effective.
3. Theme-Friendly Display
The app is designed to integrate into Shopify storefronts without requiring complex development work.
Most merchants can install and configure the app without modifying theme code.
4. Mobile Responsive Design
Since mobile traffic now represents a large portion of ecommerce visits, responsive recommendation sections are essential.
The app's widgets adapt to different screen sizes and maintain usability across devices.
Benefits for Shopify Merchants
Increase Average Order Value (AOV)
The most obvious benefit is higher basket size.
Instead of selling:
You may sell:
Even small improvements in AOV can generate significant revenue growth without increasing advertising spend.
Better Product Discovery
Many stores have products that customers never discover.
Complete the Look creates additional opportunities for products to be seen across the catalog.
This is particularly valuable for:
Improved Shopping Experience
Customers often appreciate guidance.
Showing a curated set of complementary products reduces decision fatigue and helps shoppers understand how products work together.
This creates a more premium shopping experience compared to generic recommendation widgets.
Developer Perspective
From a Shopify developer's perspective, the app solves a common merchant request:
"How can I show related products that I choose myself?"
Without an app, implementing this functionality often requires:
Complete the Look simplifies the process through an easier merchant-friendly interface.
For agencies managing multiple Shopify stores, this can reduce development time while giving merchandising teams more control.
Potential Limitations
No app is perfect, and there are a few considerations before installing.
Manual Management
The biggest advantage is also the biggest limitation.
Because recommendations are manually curated, larger catalogs may require more ongoing maintenance.
Stores with:
can manage this easily.
Stores with:
may find manual pairing time-consuming.
Limited AI Automation
Merchants looking for AI-powered recommendations, behavioral targeting, or dynamic personalization may need a more advanced upsell platform.
Complete the Look focuses on curated merchandising rather than machine-learning recommendations.
Merchandising Strategy Required
The app performs best when merchants actively plan product combinations.
Simply installing the app without carefully selecting complementary products may not deliver meaningful results.
Who Should Use This App?
Excellent Fit
Less Ideal For
Best Practices for Maximum Results
If you decide to use Complete the Look, consider these strategies:
Build Complete Solutions
Instead of recommending random products, create complete customer outcomes.
Examples:
Fashion:
Home Office:
Beauty:
Prioritize High-Margin Products
Use recommendation sections to promote accessories and add-ons with strong profit margins.
Test Placement
Monitor performance using Shopify analytics and determine whether the recommendation section performs best:
Update Seasonally
Refresh recommendations regularly to match:
Final Verdict
Complete the Look is a focused Shopify app that does one thing well: helping merchants create curated product recommendation experiences.
It won't replace advanced personalization engines or AI recommendation platforms, but that's not its purpose.
For merchants who want full control over cross-selling and upselling while maintaining brand consistency, Complete the Look offers a straightforward and effective solution.
Rating: 4.5/5
Best For: Fashion, lifestyle, beauty, furniture, and home décor brands that want curated product recommendations and higher average order values without custom development.
Key Takeaway: If your products naturally belong together, Complete the Look can help transform individual purchases into larger, more profitable orders while creating a more engaging shopping experience.
