SAI Digital / Concentrix
Regional Commerce Builds
Built polished Shopify storefronts for denim, skincare, and sustainability brands across B2C, B2B, regional localization, and brand-led product discovery.
VN, TW, MY, US markets
Phú TrịnhShopify DeveloperExpert from 2014
Full stack Shopify developer for themes, apps, and integrations
I design and build Shopify storefronts, custom apps, and integrations for teams that need commerce work to feel polished on the surface and dependable underneath.
ThemeForest Power Elite experience Shopify Plus and B2B builds Public app product launches
Open For new projects
Small business storefront launchesCustom Shopify Theme buildsPublic/Custom Shopify apps and integrationsShopify Plus storefront improvementsB2B and wholesale commerce workflowsOptimization, SEO and Analytics
11+years building on Shopify
50+themes and storefront systems
10+apps, tools, and integrations
Plus & B2Benterprise commerce experience
Selected Impact
Work that looks sharp, sells clearly, and survives real operations
Mintify
Public Shopify App Products
Launched app-store products for back-in-stock recovery, complete-the-look merchandising, and wishlist flows with practical merchant operations in mind.
3 public appsKalathemes
ThemeForest Shopify Theme Portfolio
Technical lead across a high-volume Shopify theme catalogue, shaping Liquid architecture, merchant controls, product pages, mega menus, and review-ready theme patterns.
40+ Shopify themesExperience Timeline
From Shopify theme customization to Plus, B2B, and custom apps
2026
Launched Miwish Shopify Wishlist App
Mintify
Full stack Shopify app development for wishlist and save-for-later shopping flows
Built and launched Miwish as a public Shopify app that helps shoppers save favorite products, return later, and continue purchase intent across storefront visits.
2025
Built Innisfree Regional Commerce Websites
Concentrix
Full stack developer for VN, TW, and MY Innisfree stores
Built and supported regional Innisfree ecommerce storefronts for Vietnam, Taiwan, and Malaysia, helping localize shopping experiences, product discovery, promotions, cart flows, and market-specific content for the Korean skincare and beauty brand.
2025
Built 2 Shopify Public Apps
Mintify
Full stack Shopify app development for public App Store products
Built and launched two public Shopify apps covering back-in-stock recovery, complete-the-look merchandising, and wishlist/save-for-later shopping flows for merchants.
2024-2025
Built EDWIN USA Shopify Experience
SAI Digital
Full stack developer for the USA EDWIN denim brand (Shopify Plus)
Built and supported the EDWIN USA Shopify storefront for a premium Made in USA denim brand powered by SAITEX, focusing on polished product discovery, collection navigation, promotional shopping flows, and brand storytelling for the U.S. denim market.
2024-2025
Built SAITEX B2C and B2B Shopify Experiences
SAI Digital
Full stack developer for Vietnam denim industry brand and commerce platforms
Built SAITEX digital experiences across the main B2B brand site and B2C Shopify shop for the Vietnam jean industry, supporting storytelling around sustainable denim manufacturing, SAITEX Vietnam, circular production, product discovery, and commerce flows for purpose-led apparel.
2024
Built the STELAPOP Website
SAI Digital
Thailand sustainability commerce site for circular textile innovation
Built the STELAPOP website for Thailand, presenting a mission to reduce overreliance on wood and support a circular economy in fashion. The project introduces Bio-Lumber, upcycled textile-waste materials, and a call for the industry to actively reduce textile waste and landfill impact.
2016 - 2023
Tech Lead for Kalathemes Shopify Theme Portfolio
Kalathemes
Scaled Shopify theme production and helped grow a Power Elite account
Promoted into a technical leadership role for Shopify theme development, guiding architecture, code quality, Liquid patterns, theme review readiness, team delivery, and product direction. Helped Kalathemes become a ThemeForest Power Elite account and successfully build, submit, and maintain 40+ Shopify themes.
2018
Led Development of Maxmin Shopify Theme
Kalathemes
Weekly bestselling supermarket and dropshipping Shopify theme
Built Maxmin as developer and team leader, focusing on supermarket layouts, AliExpress-style dropshipping flows, fast section-based storefront building, mega menus, filtering, and mobile-ready shopping experiences. The theme became a weekly bestseller on ThemeForest during 2018-2019.
2016
Built Kala, a Bestselling ThemeForest Shopify Theme
Kalathemes
Weekly bestseller and one of ThemeForest Shopify's all-time top sellers
Built the Kala multipurpose Shopify theme for ThemeForest, known for flexible layouts, strong mobile shopping UX, and a long run as a trending weekly bestseller. During 2016-2017, Kala ranked among the top Shopify themes on ThemeForest and reached top-four all-time sales in the Shopify theme category.
2014
Started Building on Shopify
Kalathemes
Theme customization and storefront
Began as a Shopify developer focused on practical storefront work: clean theme edits, responsive layouts, product pages, collections, checkout-adjacent UX, and merchant-friendly admin settings.
Services
What I usually help with
Theme and Template Development
Custom Liquid sections, Online Store 2.0 templates, landing pages, product pages, collection logic, and polished merchant controls.
Shopify App Development
Private apps, embedded admin tools, API integrations, workflow automation, and operational dashboards tailored to merchant teams.
Plus and B2B Builds
Large catalogs, wholesale buying flows, account-specific requirements, migration support, and maintainable storefront architecture.
Optimization and Support
Performance tuning, UX cleanup, conversion-focused improvements, launch support, and long-term technical maintenance.
Project Range
From quick fixes to larger commerce systems
Small business storefront launchesCustom Shopify Theme buildsPublic/Custom Shopify apps and integrationsShopify Plus storefront improvementsB2B and wholesale commerce workflowsOptimization, SEO and Analytics
How I Build
Senior Shopify development with the details kept visible
Commerce-first implementation
Decisions are shaped around product discovery, conversion paths, admin usability, and long-term merchant maintenance.
Clean Shopify architecture
Liquid, sections, app integrations, and custom workflows stay readable enough for teams to extend after launch.
Polished details
Responsive behavior, performance, copy hierarchy, and edge states get the care that makes a build feel finished.